What do Lara Croft and the Greek god Apollo have in common? Both are part of a popular franchise from the gaming and entertainment industry. Franchises are successful in all industries. While gaming worlds have existed for decades, they are still relatively young in online casinos. There are both many interesting parallels and differences between the two related sectors.
Franchises in the entertainment sector: a real success story
If you're a passionate gamer, you probably have your own personal favorite franchise in the gaming world. The list of successful stories is long. Some of the best-known and best-selling include some classics from the Japanese market like Super Mario and Sonic, but also series like GTA, FIFA or Need for Speed.
Many of them date back to the 80s and 90s. Call of Duty is still relatively new, but can already boast high sales figures. Franchises are also a relatively new phenomenon in the world of online casinos. Currently, two series are particularly worth mentioning, namely Age of the Gods and Kingdoms Rise. The former deals with the Greek gods, the latter is set in an enchanted fantasy world.
What Franchises in the Casino World Have in Common with Those in the Gaming Industry
Even though franchises in the casino industry haven't been around for very long, they share some characteristics with those in the gaming world. First, franchises in both sectors have a penchant for complex, imaginative, and often downright cinematic settings. In addition, they have a high degree of recognition and, of course, a clear USP. In the gaming sector, you might immediately think of the Tomb Raider series, which has won millions of fans with its unmistakable protagonist Lara Croft.
FIFA, on the other hand, stands out from the competition with its realistic gameplay and original licenses. With Age of the Gods, another peculiarity is the additional bonuses which expand the already known casino games with their own note. For example, there is an exclusive additional field in the Age of the Gods Roulette, which is available from providers such as Betfair, in addition to the usual black and red numbers. In addition, the franchise has its own jackpot, which also includes the over 10 different slots from the series that can be played online.
What's different with casino game franchises
But there are also differences. For example, in casino franchises, the intervals between the various releases are significantly shorter. Kingdoms Rise, for example, started in October 2019 with three slots, less than a year later there are twice as many. GTA fans can only dream of that. They've been waiting for a sixth part of the gangster game for almost seven years now. In addition, casino franchises usually revolve around a general theme, such as the Greek gods in Age of the Gods, while gaming franchises often have specific heroes, such as Link from Zelda. However, there could be new trends here in the future. So far, casino game franchises have remained relatively limited to their own industry, while Need for Speed and Co. have already inspired movies and countless pieces of merchandise.
Whether on the PC or in the online casino: without franchises, the entertainment industry would be poorer in many ways. And the exciting thing is that these worlds are in motion. On the one hand, long-running series can be discontinued and become pure retro titles, on the other hand, the new release of today can be the franchise hit of tomorrow.
